Ways to Boost the Profits of Your Business
Looking for a few ideas to boost your offline business? There are lots of easy strategies that will get your customers coming back for more. Here are five strategies that have proven the test of time and are guaranteed to profit your business.
Offer a Coupon at Point of Sale
A classic strategy that always gets people back in the door is to offer a coupon at the point of sale that they can use on their next visit. This strategy does two things at once – it gets the customers to come back and also rewards their loyalty. You’re giving them something exclusive that they’ve earned by being your customer.
Deals through Email
Ask for your customers’ email addresses and send them a follow-up offering them a special deal. This works in essentially the same way as the previous method, the only difference is that you’re doing it online. When you email your customers, make sure that the ‘from’ line of your email says clearly who you are. Otherwise, the email may get tossed into their spam folder. If you plan to do more emailing, you might also consider investing in a software program like AWeber, Get Response, or Constant Contact that automates sending emails for you.
Get Them through the Door with a Flash Sale
People are more likely to act when they’re offered a limited-time deal because scarcity sells. Hold a ‘flash sale’ for a short period of time, like 24 hours. Publicize this sale through your social media profiles (Facebook, Twitter, etc.) and through other online channels such as your blog or email list. Make sure it’s clear to them that the sale is only for a short time and offer great deals that they’d be crazy to pass up.
Joint Venture with Other Businesses
Connect with other similar businesses in your area and launch a joint venture. Find businesses that share some of your customer base or are about your customers’ related interests. Joint ventures are mutually beneficial because you each share your customer base and also get a chance to market to the customers of other businesses.
Give It Away
Offer free samples or freebies with a purchase. Lots of businesses cringe at the idea of just giving stuff away, not realizing how powerful this is. When you give customers a sample, they see the quality of your offering. If your product or service is something customers can’t live without, they’ll be coming back for more (and paying this time).
Leverage Your Social Media Presence
All of these strategies work even better when combined with online social media sites like Facebook. If your business isn’t already active on these sites, get started right away creating profiles and building a fan base. On all of your marketing materials, ask your customers to ‘find us on Facebook,’ and tell them that you’ll be offering exclusive deals there as well as offline. Social media is an extremely effective way to reach your customers.