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An affiliate program is one way in which offline businesses can leverage the Internet for more sales. Affiliate marketing is one of the easiest and most commonly used business models for making money online. It can be used just as effectively by an offline business as it can by one online.
An affiliate program is a program in which a merchant lets other sellers promote his product for him. The sellers (who are referred to as affiliates) then receive a commission. For you as the merchant, an affiliate program gets you more sales and exposure for your products and services on the web.