Category Archives: Local Marketing

Ways to Boost the Profits of Your Business

Ways to Boost the Profits of Your Business

Looking for a few ideas to boost your offline business? There are lots of easy strategies that will get your customers coming back for more. Here are five strategies that have proven the test of time and are guaranteed to profit your business.

Offer a Coupon at Point of Sale

A classic strategy that always gets people back in the door is to offer a coupon at the point of sale that they can use on their next visit. This strategy does two things at once – it gets the customers to come back and also rewards their loyalty. You’re giving them something exclusive that they’ve earned by being your customer.

Paying Attention to Your Customer Reviews

Paying Attention to Your Customer Reviews

Online customer reviews are crucial when it comes to getting attention from local consumers. Business owners should monitor these reviews to get a broad idea about what people think of their products and services.

Posting positive comments about a business takes as much effort as posting negative comments. However, when people are angry, they tend to go that extra mile in letting other people know what they really think.

The process of providing online reviews, comments, and ratings is an everyday thing for consumers all over the world. On the flip side, the internet is also the first place to go when consumers want to know what other people have to say about a business.

Using Local Listings in Your Marketing Efforts

Reap the many benefits of sites such as Yelp, Yahoo Local and Google+. The greater majority of consumers trust the opinions and reviews of others. Yes, consumers do pay attention to the opinions of others!

 

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Using Direct Mail Postcards to Increase Leads

Using Direct Mail Postcards to Increase Leads

Years ago, the Internet came along and changed everything in the marketing world. Marketers used to rely on tried and true outbound marketing methods like cold calling, but now the Internet offers all kinds of opportunities for inbound marketing. Many believe that the Internet has made traditional marketing methods obsolete. However, it’s not time to toss them out the window just yet. Direct mail postcards still work if you know how to use them effectively.

Qualified Leads

Increase Your Traffic – Begin Using Mobile Coupons

Increase Your Traffic – Begin Using Mobile Coupons

Have you ever thought about offering your customers mobile coupons to keep them coming back to spend money with you?

Mobile coupons really aren’t any different than the coupons we are all used to getting in newspapers, magazines, or circulars. The only real difference is that they are provided through mobile phone text messages. Mobile coupons, however, carry the same function as the normal coupons. They all aim to provide customers with a way to save money, collect freebies, receive discounts and earn rewards.

The truth about mobile statistics for business

Does your business know the truth about Mobile marketing?

  • There are over 4 BILLION mobile devices worledwide
  • More than half of all mobile searches are for local businesses
  • 86% of mobile users use their phone while watching TV
How can your business use this cutting edge information to make better marketing decisions?

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Can local businesses use video to get sales?

Video Marketing – How Your Offline Business Can Use Video to Drive Sales

Video marketing isn’t just for Internet marketers and online businesses. It works wonders for offline businesses as well. Videos help you deliver your message to your customers and can get you massive exposure if done effectively. Producing your own videos and publishing them worldwide is extremely easy, which puts this kind of exposure within the reach of any business, no matter how small.

Why You Need Video

How to avoid a Social Media Crisis

Don’t Be a Victim of Social Media Disaster

Social media is essential for your offline business. It gives you a direct link to your customers and helps you find new ones. However, if your social media presence isn’t managed the right way, it can be disastrous for your company’s image. Here are a few of the most common disasters and ways you can avoid them.

Slow Response

Social media works well to help establish your good reputation but it can also destroy it. It’s a platform where your customers have a voice. What if one of them is unhappy with your products, services or practices? They can publish their complaint so that everyone can see it.

Small business toolbox for your marketing cycle

Marketing cycle for small business success

Small business needs all the help they can get!

Use this toolbox to jumpstart your local and offline marketing.

Capture info, engage customers with social media, interact, stay in touch, blog and keep the conversations going!

 

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Affiliate Programs and Offline Businesses

Does your business need an Affiliate Program?

An affiliate program is one way in which offline businesses can leverage the Internet for more sales. Affiliate marketing is one of the easiest and most commonly used business models for making money online. It can be used just as effectively by an offline business as it can by one online.

An affiliate program is a program in which a merchant lets other sellers promote his product for him. The sellers (who are referred to as affiliates) then receive a commission. For you as the merchant, an affiliate program gets you more sales and exposure for your products and services on the web.