Video Marketing – How Your Offline Business Can Use Video to Drive Sales
Video marketing isn’t just for Internet marketers and online businesses. It works wonders for offline businesses as well. Videos help you deliver your message to your customers and can get you massive exposure if done effectively. Producing your own videos and publishing them worldwide is extremely easy, which puts this kind of exposure within the reach of any business, no matter how small.
Why You Need Video
Videos are extremely popular online. They offer another format for people to consume content and it’s one that people enjoy. Videos are cheap and easy to produce on your own and give you an edge on the competition, especially if your competitors haven’t yet figured out how powerful videos can be. Studies also show that videos increase conversion rates dramatically, so it’s a great way to boost sales.
Video Production 101
The main reason so many companies don’t start making videos is that they don’t know how. They also don’t understand how simple it is. You don’t need any production skills or a directorial background to make videos that are entertaining and effective. A few types of videos you can make include:
- A video tour of your store, showcasing various products or product lines
- ‘Meet the employees’ videos where an employee introduces some aspect of your business
- Helpful tips related to your business that your customers can use
- A message from the president
- Customer testimonials telling how your products or services helped them
- Interviews with experts in your field
- Tutorials on how to use your products or services
- Behind the scenes on how your store or industry operates
Marketing Your Videos
There are lots of places to publish your videos where they’ll be seen. One of the best is YouTube, which is one of the world’s most popular websites. Start a YouTube channel and upload your videos there. A great way to market your videos on YouTube is to interact with other users, commenting on their videos and becoming friends with them through the site.
Another effective way to use videos is to embed them on your website. A good introduction video works well on your site’s front page. You can also embed videos on whichever social media websites you use like Facebook and Twitter.
You can also show your videos in your store on a video monitor. This gives customers something else to do in your store and helps to sell your products and services. Customers may have come in looking for one thing, see other products on your video screens, and then go on to buy additional items they didn’t realize they needed.
Keep It Simple
The biggest mistake first-time video producers make is trying to tackle too much at once. Keep your videos simple. Each can be as short as a few minutes long. Cover just one topic per video and focus on quantity. The more videos your business has out there in cyberspace, the more exposure you’ll get.