Internet Marketing Glossary: Terms for online situations and internet programs
Adwords:
This is Google’s paid Advertisement program. Google’s Adwords campaigns are widely used as pay per click advertising on the Google Search network as well as Google Content Network. (webmasters that host Google ads on their websites) You bid on how much you are willing to pay per click and set a budget for each day. Choosing the right keywords are the driving force behind adwords campaigns. Bidding for a single phrase can run between $0.50 a click to over $50 a click. (not a sale – a click!)
Adwords offer various kinds of ads including Text ads, Image Ads, Video Ads, Mobile Ads, Local business ads etc. Now days Google also offer print Advertising (Newspaper Advertisements) and Audio Advertising (Radio Advertisement) program under the Adwords umbrella.
Adsense:
Adsense is a Google’s promotional program allows website owners to generate revenue by displaying relevant Google Adwords ads on their websites. Adsense automatically matches the content of the website and shows ads relevant Advertisement from there AdWords program including Text ads, Image Ads, video Ads etc.
Affiliate Marketing:
Affiliate Marketing is a term for a revenue sharing marketing program between websites. In this joint venture one site displays advertisement of another program and the first site will get a percentage when sale is made.
Alt text:
When you place your mouse over an image or a picture and text appears on the image and picture, that is the Alt text tag.
ATF:
Above the Fold. All content of a site that can be seen at one time when a page opens up.
B2B:
B2B refers to the Business to Business process like we sell our products and services from Business to Business.
B2C:
B2C Indicates to the Business to Consumer process from where we sell our products and services to general public.
B2E
Business to Employee
Back Link:
Back link is known as inbound link. It’s an incoming link into a webpage or a website like our link will be display on another site and this is the signal of importance and popularity of a website.
Bot:
A bot is known as Spider and crawler. Search engines make use of bots to search and add web pages to their search indexes.
Below the fold:
Below the fold indicate to the consumer that content on a web page that oblige the user to scroll down to view and seen it.
Blog:
Blog is generally known as “Weblog”. Blogs are just like mini-sites which are preserved by individual or corporate to start a medium for expressing their personal view or commentary. The production of Blogs, and the sharing of links throughout trackbacks between Blogs provides chance for SEO link building.
CPM:
Cost per Mil (1000). Amount paid for every 1000 views of an advertisement.
Click Tracking:
Using scripts to track clicks into and out from a website.
CPA:
Cost per Action. Paid when a certain action is performed by a user.
CTR:
Click Through Rate. The proportion of those clicking on a link out of the total number who observe the link.
CPC:
CPC (Cost Per Click) mostly known as Pay Per Click. The quantity or pay it will cost each time when a user selects your phrase or keyword.
Crawler:
Crawler refers when search engines add a web site and a robot is sent out through search engines to copy websites on the internet. A crawler is a program or automated script which browses the World Wide Web in a methodical, automated manner. When a crawl indexes an exacting website, this is known as 'being spidered'.
Conversion Rate:
Conversion Rate is ratio of website visitors that take a desired action. This looks at the website traffic (number of visitors) and rate of the visitor action – like signing up for a newsletter or making a purchase.
Description tag:
Description tag is the information about a webpage. It’s not display on the content page but it is information to search engines that crawl the pages.
Duplicate Content:
You have to be aware that content which is already used on more then one web site is very negatively affected to search engines. The value of the page will be very low with duplicate content.
Domain Name:
Domain name is the website address and URL. An example is www.leadmastersusa.com
EPC:
Earnings Per Click: How much money you can make from a paid ad.
EPV:
Earnings Per Visitor: tells you how much money you make for every individual visitor to your website.
Flash Page:
Animation software that makes the page attractive but its basically poor design and not the point of SEO and Internet Marketing.
Forums:
A community where people go to post messages and discuss shared topics. also known as discussion forums. Users can post messages inside different forums, either to the group or to confident users.
FTP:
File Transfer Protocol: One of the most common methods of transfer files between two computers and Internet sites. This uses a program to securely transfer the website you design on your computer to the server that hosts it.
Geo-Targeting:
Marketing that is based on geographic location. Online marketing permits for intention of countries, states and cities. Great for marketing to the folks next door!
Google AdSense:
This is a program that allows website owners to generate revenue from displaying relevant Google ads on their websites. It automatically matches the content of the website and shows relevant ads.
Google Analytics:
It is a free web Analytics tool with detailed visitor statistics. Information and activities about the website like page views, average time on site, pages per visit, visits and bounce rates.
Google Checkout:
It is a payment service provided by Google.
Google Traffic Estimator:
This is a tool which provides the click information on Google adwords. That means how many times someone clicked on Google adwords for particular keywords.
Google Trends:
It is a tool that permits you to see how Googles search volumes for a certain keyword changes over time.
Header tag:
It defines the title and the description of the web page.
Hits:
How many times a web page or picture has been viewed or downloaded. This also included stats from search engine spiders and robots.
Homepage:
This is a top page or a main page of a web site and also known as index page. Normally it is the first page people see when they visit your site.
HTML:
Hyper Text Markup Language. This is basic language of all web coding and format of files which is presented on the World Wide Web.
HTTP:
Hyper Text Transfer Protocol: the protocol to converse between servers and web browsers. It is the means through which data is relocated from its residing location on a server to an active browser.
IP Address:
Internet Protocol Address. It’s used to identify a computer or a system on the internet and from the IP Address an internet connected to the computer.
ISP:
Internet Service Provider. An ISP provides a range of internet related services to consumers like website hosting, Internet connectivity, email and domain name registration.
Keyword:
A word searched for in a search command. These are the terms people type in when they use a search engine like Google, Yahoo or MSN. Keywords are searched in any order. Your page will not become visible to the search engines results if the keywords doesn’t appear anywhere into the text of your web page.
Keyword Density:
How many times a keyword appears on a web page. You aim for 3-4 times every 250 words but always focus on well written content over keyword density.
Keyword Research:
Strategic Keyword identification and analysis is what keyword research is. This process involves analyzing particular keywords that are relevant for a web site and the topics that are being talked about fore each page. The goal is to find words and phrases people use when they seek information on specific topics so that your page comes up in the search results.
Understanding these words and the motivation behind them will help you target the best keywords to use on your website. Good keywords will help you get top level search engine rankings and more traffic.
Keyword phrase:
Keyword phases are phrases used in search query. These consist of to two or more keywords used together. These phrases can help you target the most important phrases your customers use to search for your product or service. Strategic keyword phrases are used as text links and in search engine optimization for websites.
Keyword popularity:
The number of keywords searches by users throughout a particular period of time.
Landing Page:
This is the webpage or web site which opens after click from a link or advertisement. It is best used as a specific welcome to a targeted group.
Link building:
A technique or linking with other websites, for the purpose of raising link popularity and Page Rank. High quality links create linkage data that search engines love. This indicates a level of authority that your website is trustworthy, appropriate, and dependable. Note: Link farms are OUT!
Meta tags:
These tags provide information about a webpage in phrase or word form. Two of them are Meta description and Meta keywords; I am sorry to say that these are unnoticed by most important search engines, including Google.
Navigation:
This is the how your visitors find their way around your website. Good usable navigation is critical for the success of your website.
Organic link:
There are unpaid or free listings in search engines. Websites come into view because a search engine finds them through another site or webpage. An example of an organic link would be to have your business mentioned in a newspaper article online for which they add a “hot link” to your website.
On Page Optimization:
An example of on page optimization is using keywords in your content, header tags and as links and alt image tags. The most important on page tool you can use is to write good copy that naturally includes your keywords for that page.
Off Page Optimization:
Examples are title and description tags as well as robot instructions. Search engines are relying more and more on these elements when determining ranking.
One-way Links:
A link to a website which is not reciprocal. These incoming links are very important and powerful rank building tool a for a website. High ranking pages that link TO you is good – very, very good!
Page Rank:
Google's trademarked calculation of link popularity for web pages. It is a score in a range of 0 to 10 “e.g. 4/10” with 0 being low and 10 being high. A high page rank will help your website show up higher in the Google search results.
PPC:
Pay Per Click an advertisement program where advertisers pay whenever a user or a viewer clicks on their advertisement. This can be as an add on the search engines, a website or blog.
Portal:
A website that functions as an entry to information on the web. Portals can be either untrustworthy hubs to drive pay per click traffic or useful content driven sites for a given subject.
Page Popularity:
Page Popularity is a calculation of the number and high quality incoming links to a certain page (inbound links) Google LOVES incoming links, but not necessarily outgoing links.
Popup:
An ad linked with the main site that opens up in a new browser window.
Quality Content:
The Content which is link worthy and provides valuable information.
RSS:
Rich Site Summary or Real Simple Syndication. It’s a used in an XML document for sharing content or information with different websites. This is a tool that can automatically update another website – whenever you add new content to your feed.
ROI:
Return On Investment. Relative to search engine advertising which refers to sales per lead and it is a calculation of how much return you get from each marketing dollar you spend for advertising.
Ranking:
Your websites position in the search results when someone searches for an exact keyword or keyword phrase.
SEO
Search engine optimization. SEO involves using on page and off page tactics to raise page rank and search engine visibility. It normally involves keyword placement, linking, tags and other important factors that contribute to page rank.
SERP:
Search Engine Result Page. This is the page of search results returned by a search engine. Naturally being on the first page of Google is the goal of most web pages.
Streaming media:
A technology made to compact and move video or audio data through a computer in such a way so that the file can start to play at the same time as it is downloading. We LOVE streaming video when it works.
Traffic:
The quantity of visitors or activity on a Web site. We like to think of it as people, people, people!
Title tag:
The text that is presented in the bar at the top of the browser window.
Unique visitors:
The calculations of traffic to a website counting each visitor only one time, this is helpful in determining how many people are entering a page for the first time and how many are returning.
URL:
Uniform Resource Locator. The identification of a web page or a file on an “FTP server”, among other things.
Usability:
Usability is determined on how simple or difficult users think it is to USE a website when they want to navigate through it. This often depends on the website’s structure, text formatting, layout, hyperlinks as well a the all important shopping cart. If a website scores high on usability that means it has a much higher conversion rate. Conversion is goooood!
Viral Marketing:
A marketing technique that helps and encourages people to pass along a marketing message.
Wordpress:
An open-source web and blog publishing system, this is what we use and we love it. There are tons of free themes and widgets to use with it too.
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